Transforming Astrum: "How Zoho CRM and Zoho Projects helped with Project Management"
Introduction to the client
Astrum is India’s first science-based Reputation Management advisory, dedicated to helping
CXOs navigate complex challenges in building and protecting their company’s reputation.
Established in 2015, Astrum leverages data and analytics to ethically engage stakeholders and
shape public opinion.
Specializing in Reputation Management, Corporate Affairs, Crisis Communication, and
Election Campaign Strategy, Astrum provides trusted, insight-driven counsel to corporate
leaders and senior political figures alike.
With offices in NCR, Mumbai, and Bangalore and a presence in over 60 cities through a
dedicated affiliate network, Astrum has quickly established itself as a leader in reputation
advisory in India.
Business Challenges
Astrum faced challenges in effectively Managing leads and deals, monitoring opportunities,
and overseeing timelines.
Absence of a structured system for reporting and monitoring KPIs limited their business
potential, making it difficult for overall project management as well.
Implementation
Absoft with Zoho Apps Integration, introduced a system that revolutionized their workflow.
- Project Management: Managed project timelines, budgets, and resources, allowing proper monitoring of project progress, timesheet tracking and resource allocation for efficient working.
- Opportunity Management: Managed reports, contact database alongside efficient tracking of KPIs, escalations and timeline.
- Customizable Dashboards: Developed customized dashboards that would provide real- time data on lead status, project timelines, and overall business performance.
- Efficiency Tracking: Setting up proper systems to measure KPIs, monitor resources, escalations, budgets as well as timeline for efficiency to manage overall projects.
Transformation Results
With Absoft’s help, Astrum is set to gain precise visibility into lead statuses, project
timelines, and resource management, expected to enhance operational efficiency.
With Zoho CRM and Zoho Projects, Astrum anticipates streamlined project management and
efficient KPI tracking, timeline, and budget monitoring.
These improvements are designed to support better timeline management, improved budget
monitoring.
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